Prodigal Ponderings — retail marketng RSS

I don’t subscribe to a lot of woodworking blogs because sometimes too much information makes matters more confusing rather than clearer. That said, I have subscribed to Paul Sellers blogs, as he is one of the real online pioneers (IMO) of woodworking. A recent blog post of Paul's called “Election Day” talked more about his woodworking ideology than about specific tools or products (https://paulsellers.com/2017/06/thursday-8th-june-2017/). In his blog Paul identified a certain passion that I immediately related to: the concept of “It’s not what you make but how.”  I don’t want to take credit for anyone else’s work so I encourage anyone reading this blog to check out his. That said, the concept of “how” over “what” is something that attracted me to...

For the past 6 months we have had our products on display at a local retail marketplace with mixed success.  The upside has been the compliments we’ve received on the design of our space (thank my wife), the maximum usage of that space (again, my wife’s doing) and finally the beauty and quality of our products (drumroll please..... the carpenter’s kudos). Whether receiving input directly from customers or indirectly through other vendors and/or employees; our product line has been praised for being both unique and of superior workmanship. We have been very appreciative of the feedback  Unfortunately, with the upside there often comes a downside; and that  has been sales.  We opened our space in January so we were expectant of the...