By now, if you've been following our blog or other social media, you know that we have transitioned from the interior marketplace we occupied and are taking a different approach. We continue to market our creations here on our online store, however we're now taking a different approach to "brick and mortar" venues. In our ongoing "learning" process, we realized that our "niche" products (end grain cutting boards, cheese boards, pepper mills and sets, and other culinary tools) reach our target customers best when placed in venues where compatible products are found. Hence, we recently were welcomed to show our wares in a local olive oil and balsamic vinegar store here in our hometown. ( Olive Tree and Vine........
For the past 6 months we have had our products on display at a local retail marketplace with mixed success. The upside has been the compliments we’ve received on the design of our space (thank my wife), the maximum usage of that space (again, my wife’s doing) and finally the beauty and quality of our products (drumroll please..... the carpenter’s kudos). Whether receiving input directly from customers or indirectly through other vendors and/or employees; our product line has been praised for being both unique and of superior workmanship. We have been very appreciative of the feedback Unfortunately, with the upside there often comes a downside; and that has been sales. We opened our space in January so we were expectant of the...
