Why Didn't I Think of That?
Every craftsman or "maker" of products knows that customers often help define how we look at, modify and sometimes even conceive of the things we make. We come up with an idea or conform to traditional concepts in the quest for what the buyer will like and then watch and listen Here's an example. A good friend suggested we include pen blocks in our product line over a year ago. Since this particular friend is an avid pen lover and enjoys attending Pen shows, she enlightened us about the market for a way to display favorite writing instruments for pen lovers such as herself. Over time we added a number of original design pen blocks to our...